deji sam.

Portfolio © 2026

Deji Sam

  • STR55TDesigner
  • BTSEditor
  • JUJU PeopleCollaborator
  • 5.3M+ viewsFeatured documentary
  • Stylist
  • Designer
  • Editor
  • Creative director
01 — Afro Russia Fest × Ruger 02 — STR55T 03 — BTS — Behind The Street 04 — JUJU People 05 — Ropa campaign 06 — Designs & prints 07 — Poudii documentary

I’m Deji Sam — a creative designer and director, into fashion, cinematography, photography and graphic & web design.

Deji holding a basketball in a graffiti stairwell Deji in a light-blue tee with a basketball Deji in a green sweatshirt with a gold trophy Deji full-length between clothing rails Deji in a cream graphic sweatshirt Deji with another model in a vintage shop Mirror selfie in a light-blue tee Deji with another model on a red stair rail

African by origin, Europe as the canvas. I carry both cultures — the languages, the codes, the conduct — and portray all of it in the work.

Stylist, Designer, Editor & Creative Director.

The work, by role — where and when.

  1. Press2025

    Featured

    Part of the story in Poudii’s film on Russia’s Black community.

    Poudii documentaryFeatured · 5.3M+ views2025

  2. Graphic, web & fashion design2021 — Now

    Designer

    Posters, campaigns, type and websites for artists, events and brands.

    VVOID Marketing Agency ↗︎ CurrentWeb & creative designer · design-systems teamSep 2026 — Now Afro Russia Fest × RugerGraphic designer · chief designerAug 2025 Designs & printsGraphic designer · framed prints2021 — Now

  3. Brands, editorial & events2022 — Now

    Creative director

    Setting the direction — from the first idea to the finished drop, issue or show.

    STR55T CurrentCo-founder · creative & art direction2022 — Now BTS — Behind The Street CurrentChief editor2026 — Now JUJU PeopleOrganisation & fashion collabsAug 2026

  4. Styling & modelling2026

    Campaign

    Styling artists for stage, screen and print — and stepping in front of the lens for campaigns and editorial.

    Ropa campaignSkills: styling · modelling2026

  5. ProductNow

    Founder

    Maps, directions and places from Lekki to Yaba, Lagos — find places, products and services and get there, see buildings in 3D, and ask in English or Pidgin.

    ✦WAKA WELL ↗︎ Buildingwakawell.xyz · @wakawellappNow
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